The Village links parents in real time with dependable childcare, pre and post-natal health experts, and top-notch parenting advice. The platform's value proposition for parents is twofold. Firstly, it functions as a marketplace connecting parents, in real time and at short notice, with traditional childcare services such as babysitters and nannies, as well as a range of healthcare specialists including SEND and ASD specialists, pre and postnatal nurses, night nurses, lactation specialists. It also invites parents to connect online with nurses and mental health practitioners should they need it. The Village also includes an "expert in your pocket" feature. Parents input their child's DOB and receives AI powered, tailored advice on health and developmental milestones.